Avon is a direct seller of beauty and cosmetics products, selling a range of consumer preferred products across categories such as colour, cosmetics, fragrance, skincare, and personal care.
Globally, Avon sells beauty products to women in over 100 countries through its independent sales force of over six-million representatives, using its direct sales method.
Momin Hukamdad, executive director of commercial marketing at Avon, says, "Liquorice has never failed to wow us. With their impressive credentials, dynamic energy, and innovative creativity, we’re sure that Liquorice will take our brand to the next level."
"Avon, as a brand, has grown exponentially in South Africa over the years and has created a strong position as a champion of South African women," says Liquorice founder and CEO, Miles Murphy. “Liquorice looks forward to harnessing digital channels to grow Avon’s direct sales model, empowering both its brand representatives, and customers, with digital innovation.”
Avon joins Liquorice’s list of clients, which include Unilever, Distell, Pioneer Foods, SA Home Loans, Sanlam, Danone, and Dimension Data.
For more information, visit www.liquorice.co.za. Alternatively, connect with them on Facebook or on Twitter.
Avon recently donated $1-billion to causes for women. You can read more about it here: Avon contributes to causes that matter most to women.