The campaign showcases the girls as heroines dressed in Jet’s latest range of slogan T-shirts. What makes these t-shirts special is that their slogans aim to be inspiring, from 'Future Princess President' to 'Girl Boss', 'The Future is Female', and 'Stand tall, wear your crown'.
The campaign sees older women giving young girls uplifting advice because, ultimately, it will be these young girls that determine whether we can overcome gender inequity at home and in the workplace.
"We’re proud to support young girls this Women’s Day. At Jet, we believe in supporting future generations, empowering women, and helping combat gender inequality through teaching girls to stand together and raise each other up through positive advertising," says Marcelle Wilson, Jet marketing product manager for ladies and girls.
You can watch Jet's #JetFutureWomen campaign here.
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