Playbook gives artists and creatives the opportunity to upload their portfolio and list their socialised offerings. It allows users to contact them or their management and agents for bookings, performances or the commissioning of pieces of work. 

Each aspect of the platform has been developed to allow a business, corporate, event company, or private individual to source, select, communicate, and secure an artist or creative. On the night, violinist Caitlin and Drum Machine entertained audiences while 947s Alex Caige led the proceedings.

Rudi Pienaar sought to solve a problem he identified in the market. Pienaar, with this platform, successfully built a bridge between artist and client when booking personalities. Playbook provides security for clients and monetary guarantees for creatives in search of their next challenge.

"It’s all about making the process easier for everyone, and Playbook seeks to do just this. It took two years of researching and perfecting and we are proud of the product we have today. As an easy-to-use online platform, Playbook’s goal is to facilitate open communication between artists, agents, and clients and to streamline the creative procurement process," says Pienaar.

He adds, "The name Playbook encapsulates everything the platform aims to achieve – getting everyone, from artists and agents to bookers, planners, and managers to play by the book. As long as everyone’s sticking to the rules, no one loses out."

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