Customers with comprehensive car insurance will benefit from receiving up to 75% of their premiums back in cash, every single month. This is the first offering of its kind in the market.
"It's no secret that insurance is seen as a grudge purchase. With our app, we are turning this general consensus, as well as the traditional insurance model, on its head. Now, consumers have the opportunity to participate in their risk management and tangibly determine what they pay for insurance. In other words, 'Do your thing. Get back ching',” says Bianca de Beer, marketing manager of Dialdirect.
She adds, "Customers will discover how their actions have a direct impact on their insurance experience. Ultimately, we are driving good risk behaviour and, in turn, rewarding our customers with an unrivalled offering."
The app’s functionality is available to qualifying Dialdirect customers, but anyone can benefit from a number of features on the app, including participating in driver challenges and winning vouchers.
The brand has also introduced Dialdude. The public will be introduced to Dialdude in a series of adverts that support the rewards programme. Dialdude is personified by Weza Matemane, Cliffcentral radio host, and one of Destiny Man’s 'Top 40 most dynamic men under the age of 40'. He speaks English, Afrikaans, Xhosa, Zulu, and Tswana – which of course means that Dialdude does too.
"From day one, we wanted to find a way that could make Dialdirect stand out from their competitors. Working together with Dialdirect helped us achieve this and shape a campaign that will take the brand to new heights," says Stefanus Nel, creative director at Human.kind.
The app can be downloaded to customers’ smartphones, and then tracks seven driving factors, including cellphone use, braking, acceleration, night-time driving, speeding, route risk index, and distance to calculate a score that determines their monthly payback.
Customers can boost their monthly earnings by adding Home Contents cover and Buildings cover to their policies and completing additional activities including a vehicle safety check, an eye test, and confirming their policy details. And, after four years of claims-free, uninterrupted cover, customers can get up to 25% of all their premiums back.
Users can download the app by visiting the Playstore or iTunes and searching for 'Dialdirect Insurance App'.
You can view the Dialdirect advert here.
For more information, visit www.dialdirect.co.za. Alternatively, connect with them on Facebook or on Twitter.