Inspired by music and the feeling that listening to a favourite song creates, the new '#JetSummerHits' campaign is about having a feel-good summer with friends and family while wearing the latest Jet fashion.

From Ko Tebellong (burial songs) to Lobola negotiations, initiation songs, doing family chores, supporting sports teams, school assemblies, praise and worship, toi-tois and nursery rhymes, the campaign aims to show what music, and the Jet brand, is all about, which is bringing people together and connectedness.

Jet aims to show its customers that it truly does understand their needs and that they can rejoice with them this summer, regardless of their tough circumstances.

You can watch the '#JetSummerHits' campaign here.

For more information, visit www.joepubic.co.za. Alternatively, connect with them on Facebook, Twitter or on Instagram.