The agency celebrated the success of winning the following Awards:
- Gold in the Radio Station Commercials category for its ‘Times Change’ Duracell Duralock radio campaign;
- Silver for its #Satellife campaign in the Ambient & Alternative Media category; and
- Bronze for the NSPCA #DogFight in the Transit & Air category.
The advertising agency also celebrated success earlier this year when the Duralock ad won a Gold Cannes Lion. The ad starts off with a voice-over with the overtone of a tune being played on a piano in the background, taking listeners on a nostalgic journey back to 2007, highlighting the ten-year duration of Duracell Quantum batteries in storage.
It takes a look at the past as well as current trends, events, politicians, celebrities, and technology and emphasises how much things can change in ten years, but the one constant is a Duracell Quantum battery.
Duracell is a leading manufacturer of alkaline batteries, specialty cells, and rechargeable batteries. Since its foundation in the early 1940s, the company has become a personal power brand.
Satellife, on the other hand, is a campaign that GREY installed earlier this year. The project creates a solution to a problem unheard of in suburban South Africa. For example, a solution that employs the use of visual design to aid residents who encounter medical and other emergencies.
Satellife employs the use of multi-coloured vinyls, which are stuck onto satellite dishes and mounted onto houses, allowing paramedics and other emergency professionals to locate house numbers in the event of a crisis.
Loeries 2017 also saw the agency receive Bronze in the Outdoor Air and Transit category for its NSPCA 'Dog Fighting' campaign.
For more information, visit www.grey.com. Alternatively, connect with them on Facebook or on Twitter.