Lewis directed Mr Madumane, the Cassper Nyovest music video that formed part of King James Groups' 'Conspicuous Savers' campaign for Sanlam, which won an Integrated Gold, two Silvers for Branded Content, and Social Media respectively, and a Bronze for Digital Integrated.
Lewis also directed Volkswagen 011Beats with Kwesta and Dabone for Ogilvy Cape Town. The campaign won two Silvers for Data-Driven Campaign and Social Media, as well as a Bronze for Digital: Integrated, and a Craft for Hey Papa Legend’s Music and Sound Design. Lewis was also the only winner in the music video category, picking up a Bronze for Nasty C's Bad Hair.
"We’re so proud of Kyle and his producer Will Nicholson. They’ve had an incredible year,” says Arcade Content co-founder Colin Howard, referring to an African Cristal Grand Prix, a Silver Bookmark, two One Show merits, and a Cannes Lions shortlist, among other recent accolades.
He adds, "But we also need to congratulate King James and Ogilvy – not just on the great concepts and extended campaigns behind the winning work, but for the way they recognised new talent and opened doors for it."
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media update spoke to Arcade Content's Sunu Gonera about African authenticity at the 2017 Cannes Lions International Festival of Creativity. Read more in our article, Egg Films’ Sunu reflects on African authenticity at Cannes.