"We’d like to thank The Jupiter Drawing Room Cape Town for the incredible knowledge, creativity, and passion they have shown during our partnership," says Dana Katz, Windhoek Beer marketing manager.
Kantz adds, "They have embodied Windhoek Beer’s 'don’t compromise' message at every step and have always given 100% effort in helping to propel the Windhoek Beer brand forward and entrenching it in consumers’ hearts and minds."
Some of the key milestones achieved during the partnership include:
- The pan-African campaign that featured footballer Didier Drogba, which assisted in unlocking the African market;
- Winning a Cannes Lion (and a Gold and two Silver Loeries) for the interior design branding solution developed for Windhoek’s flagship taverns; and
- The latest ‘Don’t Compromise’ campaign, which launched with a TVC taking consumers back in time and reinforcing Windhoek Beers 'don't compromise' promise.
Kevan Aspoas, CEO of The Jupiter Drawing Room Cape Town, adds, "Our work started with the legendary Louis Gossett 'Real Men Don’t Drink Pink Drinks' campaign. Together we celebrated 'Men Made of the Right Stuff', and created a pure beer society. Over the years, we helped people choose '100% Pure Beer, no other stuff' by telling a ‘Don't compromise’ brand story, which highlights Windhoek’s beer brewing process using superior ingredients."
"Any agency and client relationship is about great partnerships, and we wish the brand team’s new agency, and the Windhoek Beer team, all the best for their future relationship. We hope they enjoy much success," he concludes.
Windhoek Beer is currently concluding its pitch process and will be announcing its new agency partner in due course.
For more information, visit www.thejupiterdrawingroom.com or www.windhoekbeer.com.