Andrew MacKenzie, Boomtown MD, says, "Lara-Anne’s studies in psychology, her decade of creative experience, and her analytical, process-driven approach will prove invaluable and add to the department."

He adds, "Strategy and consumer insight is vital to success, and an increasing number of clients are realising the value of investing in uncovering consumer insights to communicate effectively in an ever increasingly cluttered market place."

De Beer's creative skill set has spurred international campaigns for Boomtown clients. He has also led teams through projects and delivered award-winning campaigns on time and within budget.

"The step into creative group head is a natural one for Nick and is an exciting career development for him. There will be new challenges, but we’re all looking forward to working with and supporting him in his new role."

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