The Kantar Millward Brown's Best Liked Ads list celebrates South Africa's favourite TV commercials. These are the ads that have been rated as the best liked by South African audiences. The advert was launched as part of McCain South Africa’s 'It’s the little things that mean everything' campaign, which aims to focus on thanking moms for the little things that they do.
In the ad, Jessi Thompson surprises her mom on national television with the help of McCain. She cooked her mom a McCain inspired meal, which was served on a special, one-of-a-kind plate that McCain helped her make. The plate had a message printed on it and, as Thompson's mom ate, the message was revealed as 'Mommy, thank you for giving me this life. You are Amaze-a-licious. I love you. Jessi'.
Jessi ad – McCain
"We are extremely proud to be on this list. This ad was the last ad released for this campaign and the tone and focus was very different from the other two ads. We really wanted to connect with our consumers, and encourage them to thank their moms for all the little things that they do," says Deolinda Da Costa, marketing manager of McCain South Africa.
"Being on this list is such an achievement, and it makes us feel like we really did resonate with our consumers," adds Da Costa.
For more information, visit www.mccain.co.za. Alternatively, connect with them on Facebook or on Twitter.