Bayeza started in 2012 with one graphic design intern, Pola Maneli. Over time, the programme has grown, with Boomtown now able to offer five Bayeza spots. It is currently looking for new young talent to enrol in various disciplines, including graphic design, copywriting, client service, HR, digital, production, and strategy.

Boomtown runs a specific year-long programme with each intern having month-by-month modules specific to their area of study. "In this way, we fast-track the interns, and they learn more in one year than most junior employees learn in two," adds Boomtown MD, Andrew MacKenzie.

The specific training also makes the interns sort after from an employment perspective and Boomtown says it is proud that, to date, it has achieved a 100% success rate in employment once the interns graduate from Bayeza.

"We have employed the majority of these individuals as part of our growth strategy, and others have gone on to be part of reputable companies across South Africa," says MacKenzie. "The programme is also differentiated in that it is not a 'free from pay' internship. Each is salaried over and above the dedicated and specific training they receive."

The Bayeza programme aims to respond to the drive around skills development and change the lives of the individuals who complete the programme immeasurably.

Boomtown is looking for its next team of creative graduates to join the agency from January 2018. Applications are open to candidates in marketing, graphic design, copywriting, brand strategy, digital, production, and social media. Candidates can email their CVs through to [email protected] until Wednesday, 1 November.

For more information, visit www.boomtown.agency. Alternatively, connect with them on Facebook, Twitter or on Instagram.