Vuma refreshes its identity with a new African look

Janine Hills, founder and CEO of Vuma Reputation Management, says, "In line with our strategy to grow our presence in Africa, and our recent memorandum of understanding (MOU) with four leading African communication agencies across the continent, we wanted our brand to capture the energy, vitality, and diversity of Africa."

"We’ve made subtle changes to our corporate identity, which include modernising our existing African colour palette to bold and vibrant contemporary colours that capture our brand essence of being a world-class African company, capable of competing on any continent," says brand designer Brigitte Dewberry.

Roshnee Pillay, business director of Vuma Reputation Management, adds, "In a world where competition continues to increase dramatically, and change is happening faster than we can blink, we need to be impressive if we are to stand out." 

Pillay adds, "As an industry leader in South Africa and across Africa, Vuma Reputation Management is constantly innovating to stay top of mind with our clients, partners, and media – and that includes how our brand is presented."

"I loved the idea of teacups, as they are accessible to all cultures regardless of race or gender. Tea is soothing and personal, and represents what the brand and company offer their customers," says Dewberry. "Just as everyone has their own preference of how they like their tea, businesses do business in their own unique way."

CEO Janine Hills says, "Our visual identity is dynamic and thought-provoking. It encapsulates our refreshing approach and soothing solutions, which provide clients with peace of mind that we can manage their reputation in any environment, under any circumstance. In essence, our client’s reputation is in the best hands."

"The imagery is not only eye-catching but tells a story, creating a brand that is distinctive and highly memorable," adds Hills. "The teacup analogy gets to the heart of how we see our clients – at the centre of everything we do. Partnering with our clients, we take immense pride in our tailor-made approach, where we apply our knowledge and expertise to provide the right tailor-made solution, at the right time."

"We specialise in building an organisation’s reputation from the inside out, offering comprehensive reputation communication solutions that help companies take advantage of their strengths to create a competitive advantage and mitigate risks," says Hills.

Pillay says that it is a very exciting time for both the company and the brand as they enter a new era where reputation management is taking centre stage. "With the digital revolution and social media explosion, managing your company’s reputation is not only far more complicated and challenging, it’s critical to the success of your business," concludes Pillay.

For more information, visit www.vumareputation.com. Alternatively, connect with them on Facebook or on Twitter.