The aim of the 'MTN Shoppa Shows' is to continue to increase brand awareness and to familiarise and educate consumers about products offered by the cell phone network.
The overall campaign success relies on a number of elements, including ProActive™'s creative solutions, which aim to be in line with brand objectives; the operational infrastructure, which executes on a national and continental scale; and brand ambassadors, who are selected and trained. Furthermore, the 'MTN Shoppa Shows' are implemented in high consumer traffic areas, including taxi ranks and shopping malls.
The 'MTN Shoppa Shows' draw crowds, providing ProActive™ brand ambassadors and MTN sales agents with the opportunity to promote the MTN network and drive sales of airtime and data. The activations aim to provide a positive brand experience for consumers in order to maximise brand loyalty and affiliation.
ProActive™ can activate brands in South Africa, Zambia, Zimbabwe, Malawi, Mozambique, Botswana, Namibia, Angola, Ghana, Uganda, Kenya, Nigeria, Tanzania, and Rwanda.
For more information, contact [email protected] or visit www.provantage.co.za. Alternatively, connect with them on Twitter.