The team took two Gold awards for the Best Integrated Campaign and Best Event and Experiential Campaign as well as a Certificate for Best use of Technology and Data.

The awards, which were held at the Hilton in Sandton on Thursday, 12 October, aim to celebrate successful ‘all-rounder’ media campaigns; ones that are based on sound insights, underpinned by ideas and followed through with a strategy to achieve measurable results – all the while celebrating innovation.

"We are delighted to have our work acknowledged through our wins at the AMASA Awards. It is a real honour to garner this industry recognition, and people really got what we were trying to do – connect emotions and music across multiple platforms. It inspires us to keep innovating and offering new and fresh ideas, perspectives, and ‘#MoreMusicYouLove’ to our listeners, as well as creative solutions to our advertisers," says Kevin Fine, general manager of Jacaranda FM.

Jacaranda FM – #MoreMusicYouLove


Jacaranda FM’s marketing manager, Minisha Patel, says, "Winning these awards gives testament to the effort we placed into creating and executing this campaign with a great agency and individuals who are passionate and committed to success. We all love music, and we love our brand. Connecting the two simply produced magical results."

The Jacaranda FM '#MoreMusicYouLove' campaign, by Halo advertising, has added another few wins to its list of accolades, which include a Silver in the Outdoor Media category at Loeries 2017, second place at Creative Circle Ad of the month in February for Out of Home, and being featured on Ads of the World.

More about the campaigns

Jacaranda FM launched its '#MoreMusicYouLove' positioning in Sandton on Wednesday, 15 February with a world first in radio. For the first time, a billboard was used to tell a live story, lip-synced to the station’s on-air music playlist during the breakfast show.

The Sun International 'Time Square Bandit' campaign also won the award through media owner Mediamark (Jacaranda FM’s sales division). The purpose of the competition was for the 'Time Square Bandit' to be caught. Jacaranda FM, during each day, gave out clues to 'The Time Square Bandit’s' whereabouts.

Each day when the clues were given there was a set time limit for the capture of the 'Time Bandit'. These set times were known as 'bounty periods'. The person believing they knew the identity of the 'Time Square Bandit' needed to approach and ask the 'are you 'Time Square Bandit' with Jacaranda FM?' If the bounty answered 'yes', that contestant would win the bounty for that period.

For more information, visit www.jacarandafm.com. Alternatively, connect with them on Facebook, Twitter or on Instagram.