"I learnt a great deal during my tenure at Primedia, climbing through the sales ranks, building relationships with agencies, and clients alike. I’m looking forward to growing those skills and relationships with the assistance of the team at Relative Media," says Cooper.

Cooper adds, "The out of home space is an entirely different ballgame to radio, so I’m really looking forward to getting stuck in and growing my knowledge base with a very experienced and fantastic group of people. I took up this challenge because Brett Tucker and the team struck me as an extremely innovative business where the answer is never ‘no’. I’m really excited to see what the next few years hold." 

Brett Tucker, Relative Media MD, says, "The team and I extend a huge welcome to Andrew, who is already proving to be a fantastic addition to the team. We’re very fortunate to be in a position where we can welcome new staff and see our two-year-old business growing as steadily as it is." 

Tucker adds, "We’ve been working hard to introduce various media offerings to our clients in the outdoor, digital out-of-home, mall, airport, and ambient space, including non-traditional offerings like student residence ownership, the Neighbourgoods Market, Spaza point of sale initiatives, the Putco bus network, and a very exciting bike sharing platform that has just been launched, with more to come."

"Our philosophy has always been about disrupting the out of home industry, and that’s precisely the plan of action in the immediate future," Tucker concludes. 

For more information, contact [email protected]