The commercial, which was filmed on Majuli island, North-East India, and directed by Oscar-winning filmmaker, Asif Kapadia, tells the story of Jadav Payeng who, since 1979, has single-handedly planted over 1 400 acres of trees to save his home from being washed away by the Brahmaputra River. Payeng continues to plant every day and is known as The Forest Man of India
"The similarities of Jadav’s story and Prudential is quite remarkable," says Prudential Investment Managers' head of marketing, Sumayya Davenhill. "Thirty-eight years of commitment has seen Jadav save his land from the mighty Brahmaputra and, in turn, grow the most magnificent forest that I have ever seen."
Prudential Investment Managers – The Forest Man of India
"At Prudential, short-term conditions don’t matter to us. We ignore the daily bad news and the ups and downs of the market. Instead, we focus on using the same successful investment process to ensure that with time our clients achieve their goals," adds Davenhill.
"Sometimes we get the chance to tell really incredible stories. When those stories line up so beautifully with a client's philosophy, you can make magic. Jadav's story is the ultimate expression of one person acting consistently to achieve extraordinary results," concludes OFYT’s national creative director, Chris Gotz.
For more information, visit www.prudential.co.za
. Alternatively, connect with them on Facebook
or on Twitter