"We couldn’t be happier to welcome Zanele as W24 editor. She has been working with the W24 brand for a while, and we have already learned to love her as a part of our team. She brings a wealth of media savvy and more than a generous dollop of inspirational personal style," says Adele Hamilton, 24.com managing editor: lifestyle.

As features writer and beauty editor for Marie Claire magazine, and editor of Grazia, Kumalo has experience in talking and listening to South African women through both print and digital media.

"I’ve been engaging with young women and talking to them about beauty, fashion, and gender issues for almost 15 years now. I am thrilled to be kicking that up a notch at the helm of this, the biggest lifestyle digital publication for this audience group, in South Africa," says Kumalo.

"I think our readers are going to fall in love with the brand all over again. We’re coming up with even more creative ways to keep them entertained and in the know. They can look forward to more local content and to being part of a community that reflects their passions and interests," she adds.

Kumalo officially took on the W24 editor role on Friday, 1 September.

For more information, contact Genevieve@mango-omc.com.