"The call 'One Life. Live Them' encourages people to live their lives to the fullest," says Phil Voget, Rémy Martin marketing manager. "We want to inspire people to explore their many talents and diverse interests, instead of simply being defined by just one thing that they do."
Voget adds, "Over the past two years of the campaign, we have featured local individuals who have inspired us by living extraordinary lives. This year, we continue with this, and feature two gentlemen who are truly more than just the name on their business cards and who truly embody the concept of being defined not just by one thing, but by many."
The campaign features Sivu Madikana and Madoda Khuzwayo, who were chosen by the brand because of the experiences they have and the accomplishments they have achieved.
Sivuyile Madikana is a qualified medical practitioner. In 2016, he was featured as one of GQ’s 'Best Dressed Men of the year'. He is also a voice in social-activism and uses digital media as a means of promoting health consciousness.
He also made the Mail & Guardian’s '200 Top Young Influential South Africans' list and is currently undertaking his second master's degree in public health at New York University.
"There is absolutely no substitute for hard work. In the process of working hard, work smart. Enjoy the journey that is life. When you look back, know that you lived life to the fullest and you did it all," he says.
Madoda Khuzwayo joins Rémy Martin's 'One Life. Live Them' campaign for the second year in a row. He is an inventor, businessman, educator, and technologist. Growing up in KwaZulu-natal, he moved to Gauteng and studied engineering. He has founded a number of companies, one being HOSTRIVER, an accredited ISP that provides web presence solutions to businesses across Africa.
He is now a technology entrepreneur working across London and South Africa. He also developed a food and recipe portal dedicated to publishing unique recipes from around the world, provided by professional chefs and brands.
He adds, "We are here to build, but you have to dream big and work insanely hard. Don’t hold back, and don’t wait for it to come to you – go and get it. Life is beautiful and what you make of it. Do big things. Don’t be afraid to try new things. Don’t be afraid to fail either, because only by learning these lessons can we succeed."
The campaign was developed by local advertising agency Saatchi & Saatchi Brandsrock. The Rémy Martin campaign launches at the beginning of October and will run throughout the summer season.
You can watch the campaign videos here.
For more information, visit www.remymartin.co.za. Alternatively, connect with them on Facebook, Twitter or on Instagram.