Under the leadership of Harish Goyal, CEO of Zee TV Africa, the channel has become the number one destination for Bollywood on the continent and now offers 12 channels across Africa and the Indian Ocean islands.
ZEE has a presence in over 173 countries and a reach of more than 1.3 billion viewers globally. The company aims to widen its content profile to cater to a variety of tastes, preferences, cultural, and age demographics.
Designed by global designer and creative director of ML-N, Martin Lambie-Nairn, ZEE’s new brand identity, ‘Extraordinary Together’, represents the company’s aim of celebrating the world and unifying it with entertainment.
The circular form of the new brand logo aims to symbolise continuity and inclusiveness while the colour, ZEE’s Amethyst, represents creativity and transformation.
Lambie-Nairn adds, "Twenty-five years is celebrating what you’ve achieved and, far more importantly, understanding where you are going, rethinking the brand purpose, and considering how to address your audiences in the future."
"It was necessary to have a golden thread that runs through all the businesses – an elegant and monolithic design language that links the organisation together and inspires to create the extraordinary," says Lambie-Nairn.
"Embarking on this collaborative journey, ZEE’s aim is to continue to provide extraordinary entertainment content across genres, languages, and geographies; delighting consumers across screens, platforms and devices," concludes Goyal.
For more information, visit www.zeetelevisionafrica.com. Alternatively, connect with them on Facebook or on Twitter.