EXACT has appointed Conversation LAB as the digital agency to drive its digital and social presence. All work will be run out of Conversation LAB Cape Town office.

Nikki Crous, EXACT head of marketing, says, "We have ambitious plans in digital to ensure we deliver a unique brand experience for EXACT that drives brand awareness and sales. Conversation LAB demonstrated a real understanding of the scale of the task, as well as an in-depth insight into our target audience and the retail landscape that we operate in. We look forward to our partnership."

Conversation LAB will manage a range of digital activity including website optimisation for the launch of the new e-commerce website and management and development of all content across social media platforms.

Kevin Power, MD of Conversation LAB, adds, "We strive to remain a highly agile and responsive agency, and working with top retail brands like EXACT and TFG ensures we do not lose that focus. EXACT affords us a huge opportunity to do some hard-hitting digital work that works in this tough trading environment. We are immensely proud to be afforded another key brand in the TFG stable."

For more information, contact [email protected].