Lauded South African restaurateur, Paul Kovensky, appointed strategic brand agency, Arctic Circle, to develop identities for two of his latest endeavours, namely The Kove and Bungalow. Situated on the exclusive Camps Bay strip, these two restaurants join his Pepenero and Paranga restaurants, also situated along the Cape’s prestigious Atlantic Seaboard.

Arctic Circle was tasked with brand origination and implementation of all related brand and marketing collateral including activities such as logo development, branding and the menu designs for these stylish eateries. “The only similarity between the adjacent restaurants is sophistication – they are both upmarket establishments which deliver superior dining experiences,” says Michel Brink, newly-appointed Creative Director of Arctic Circle.

Continues Brink, “Working closely with the client, inspiration was taken from the interiors to create harmonious identities for them both. The Kove is a traditional grill house with new age cuisine, while The Bungalow is a contemporary café. The creative outcomes were naturally completely different, yet both serving specific purposes. The menus and signage also work together to become natural extensions of the brand,”

The Cape-based agency’s creativity secured them the accounts as well as an additional project that will see them re-branding Kovensky’s ever popular Pepenero restaurant.