The tool aims to provide marketers with the means to fully leverage their data to create personalised campaigns that resonate with consumers – targeting them with relevant information at specific points along the customer journey.
These automated actions are based on defined rules and aim to achieve pre-determined metrics, such as cross-sell, up-sell, engagement, education, and more.
"By writing specific rules, for example ‘target all new clients who’ve purchased product X to receive message Y, 10 days after purchase', and integrating the campaign with rich consumer profile data, we're able to speak directly to clients in a personalised way – creating campaigns that have relevance, and that achieve marketers’ objectives. Additionally, we are relieving marketing teams and front-line sales staff of manually implementing campaigns online," says Popimedia’s CTO, Gil Sperling.
According to Popimedia, LeadSMART will automate the delivery of any message, at any point in a brand-client relationship, by utilising any combination of client data.
In addition, the functionality also aims to take care of the hyper-personalisation of marketing, which, according to Sperling, can boost sales and deliver greater return on investment from social media ad spend.
"LeadSMART helps marketers significantly improve business outcomes by delivering automated audience capabilities, as any form of business data can be collated in a centralised system and used to segment audiences according to specified characteristics," he adds.
"Pre-defined rule parameters then serve ads at specific times to target the right person at the right time with relevant messages, depending on that particular consumer’s journey," he says.
"With the ability to offer consumers hyper-personalised products or services, marketers create value for the consumer, leading to enhanced loyalty and repeat business for the brand. In addition, LeadSMART ensures that a business's data drives revenue from its constantly changing customer information," concludes Sperling.
For more information, visit www.popimedia.com. Alternatively, connect with them on Facebook, Twitter or on Instagram.