Fizz Marketing, a wholly female-owned agency specialising in tailored event management services, cemented its empowerment efforts with employee Thabile Mdletshe, a 25.1% shareholder in the company, and further established a broad-based black trust (Fizz Imbizo Trust), an employment equity scheme established to allocate a further 25.1% of shares to staff.

"Empowerment is at the heart of the Fizz Marketing company culture," says founder and director Celeste Whitaker. "Thabile Mdletshe, who has been within the company for ten years, has established her value as a true partner in the business, and we agreed that the time had come to formalise our long-standing partnership." 

"Through the skills transfer and experience I have gained in my 11-year journey with Fizz Marketing to date, I am now well positioned to help lead the company into the next decade of growth," adds Mdletshe.

Fizz Marketing’s empowerment programme aims to ensure mentorship and training for the women within the business. Regular accredited business and leadership courses are provided for all staff, with a bursary awarded for a key staff member’s BCom studies and a new internship programme launched for graduates.

"Fizz Marketing is also a member of the WEConnect global organisation of women-owned businesses and is part of the Meetings, Incentives, Conferences and Exhibitions (MICE) Academy, through which our entire team participates in regular online courses to gain CPD points and ensure that we are up to date on latest industry trends and developments," says Whitaker.

Fizz Marketing aims to focus on women’s empowerment and its ongoing CSI programme supporting the Mother Touch Academy educational play centre in Diepsloot.

The Fizz Marketing team has grown over the past 17 years to manage corporate occasions for both large and small companies, including Microsoft, The Institute of Information Technology Professionals (IITPSA) Axiz, Bank of Athens, Business Connexion, Check Point, Dimension Data, FinMark Trust, GIZ, Global Micro, Mimecast, SAP, The Attachmate Group, POWER-GEN and DistribuTECH Africa, and World Wide Worx, among others.

For more information visit, www.fizzmarketing.co.za. Alternatively, connect with them on Facebook or on Twitter.