Shot in Ghana, the four-minute film aims to portray creative revolutionaries as superheroes, with their art form as their superpower. South African musicians Khuli Chana and Sho Madjozi star as The Dragon and The Rain Queen, while photographers Trevor Stuurman (South Africa), Fabrice Monteiro (Senegal-Benin), and Osborne Macharia (Kenya) are The Explorer, The Iron Warrior, and The Eye.

The 'One Source' campaign created a SAMA and Metro FM-nominated music video, an iTunes South Africa number one single, and a bestselling album. 'One Source' won Gold in Entertainment at Cannes Lions, was the most awarded campaign at The Bookmarks, and made Sunu and Kerry Hosford the top-ranked director and producer respectively at the 2017 Loerie Awards, where it won two Golds and eleven awards in total.

Absolut presents One Source Live


The new film aims to promote One Source Live, a festival of African creativity. On Saturday, 24 March 2018, African creatives in music, fashion, and art will gather in Johannesburg for an all-day live event with multiple stages, performances, and collaborations.

The campaign aims to change the way African creativity is represented online. It also aims to replace the dominance of curio images with a true reflection of African creativity, with more images of contemporary African art. Individuals can visit the One Source Live website to get involved.

Iris Le Berg, global marketing manager at the Absolut company, says, "Absolut has a long history of supporting artists and standing up for the rights of communities; whether it be LGBT or female power/rights. One Source Live underscores our belief that creatives are the real leaders who can rewrite and recreate the kind of change that modern Africa is poised to own."

"We are bringing these creative revolutionaries together to highlight Africa as the creative engine of the world. One Source Live is a movement that promotes a proud and authentic African identity by reminding people that we all come from 'One Source'," adds Le Berg.

"What a time to be alive," concludes Sunu. “Zimbabwe is on the rise. My country. My soul. My first TV directing gig for Madam Secretary is out. And, finally, I am so excited to share 'Africa On Fire', a project about creative freedom and emancipation. I have dreamt of seeing African superheroes on the screen since I was a child. Here we go. Here's to freedom and our beautiful continent."

For more information, visit www.onesourcelive.channel24.co.za.