The media update team delves into this topic to find out what’s in it for companies:

A definition of data intelligence

Data intelligence is the process of gathering and analysing mountains of data in order to discover trends and insights within that data.

These insights help businesses and organisations to recognise opportunities within the marketplace.

Data intelligence is gained through sophisticated processes that take into account large amounts of complex data. This data can be sourced within the company or from external sources.

How it’s generated:

Data intelligence companies combine a number of methods to generate this resource.

They use analytics tools and data mining to extract data and information from online sources like social media, a company’s website, and e-commerce platforms, as well as online advertising initiatives. They also uses a company’s database to gather data about business performance, customers, and consumer interaction.

Data intelligence tools then process this data through complex algorithms and/or artificial intelligence to generate insights. With this knowledge, organisations can make their internal processes more efficient or improve their current offerings to clients. This knowledge can also help companies identify gaps in the market or anticipate business opportunities that will arise in the future.

Don’t confuse data intelligence with …

Business intelligence. Business intelligence is generated by processing a company’s internal data. These details are then processed in order to deliver information about a company or organisation’s operational performance. Data intelligence is different from business intelligence in that it examines more than just the organisation’s data.

With the vast amount of internal and external data it draws from, data intelligence provides knowledge about a business’ position within an industry or marketplace, and the opportunities the sector holds for the business to expand.

Big Data can be processed for a number of applications. Data intelligence company Newsclip processes thousands of media articles, broadcasts, and social media posts to generate insights for brands. Read how in our article, How AI makes sense of the media’s Big Data.