"When we started NATIVE seven years ago, it was with the intention of creating a new kind of agency," says Jason Xenopoulos, CEO and chief creative officer of NATIVE VML. "Being recognised in this way is a validation of our strategy and proof that we have evolved into a truly integrated agency capable of becoming our clients’ most important partner."
According to David Furlonger, co-editor of AdFocus, five agencies made it onto the large agency shortlist, with NATIVE VML taking second place, marking a transition from a specialist digital company to a broad brand communications agency.
"This speaks of good client relationships and an agency that is delivering," says Furlonger. "The AdFocus entry provided evidence for what we have all assumed over the last 18 months – that NATIVE VML is a well-led agency on the rise."
Furlonger adds, "It's fair to say that, on analysing the agency's performance, as set out in the completed entry questionnaire, some jurors were surprised at the extent of the development and at how effective NATIVE VML has become."
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