Celebrating its 58th year, the Clio Awards is one of the top three advertising award festivals along with the Cannes Lions International Festival of Creativity and the New York Festival. It is judged by an international panel of advertising professionals and showcases work that pushes the boundaries and establishes new precedents.
The commercial tells a story about an ostrich who learns to fly after obtaining a Samsung Gear VR headset and launching a virtual flight simulator. The campaign aims to tap into the basic human urge to push beyond what is normal.
"The Ostrich, which has now won awards at both the Cannes Lions and the Clio Awards, is an emotional piece that conveys Samsung’s commitment to defying barriers and making the impossible, possible," says Justin Hume, marketing director at Samsung South Africa.
In June, Ostrich took home three Gold awards at the Cannes Lions International Festival of Creativity under the film craft category for best direction, animation, and visual effects. This was complemented by four additional Silver and Bronze awards, bringing the final tally to seven awards at Cannes.
"As a customer-centric brand, we continue to focus our efforts on creating real value for consumers by enabling them to do the impossible and this commercial is a great example of this," concludes Hume.
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