According to Schneider Electric, a central focus of the campaign is Schneider Electric’s Innovation Summit World Tour, which aims to invite customers and partners to experience EcoStruxure solutions, including EcoStruxure World Premieres.
"The campaign brings together world-class content partnerships with the Financial Times, Wall Street Journal, and the Economist with sponsored programming from CNBC including thought leadership and content marketing outreach," Lebohang Thokoane, vice president marketing and communication, Schneider Electric Anglophone Africa.
"The digital-centric campaign includes activation through social media, viral marketing, and owned media properties," adds Thokoane.
"The world of tomorrow will be shaped by three megatrends: urbanisation, digitisation, and industrialisation – leading to increased energy demand. Schneider Electric views this as an exciting opportunity for our generation to solve this energy paradox, balancing our planet’s carbon footprint with the irrefutable human right to quality energy. This is particularly significant for the African continent," concludes Thokoane.
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