In the campaign, Hlope is seen acting the role of 'People's Side Bae' and shares his tips and advice on how South Africans can 'set themselves economically free', varying from selling a double bed to avoiding 'progress in reverse' by selling that 'vrrrpha'.
"Being a part of this campaign was an easy decision for me because I’m always looking for new and exciting ways to help my community. After all, we all know that talking about money isn’t easy, and we could do without the stress of stretching a paycheck to pay the bills. Being part of a campaign that deals with that and that shows you an easy solution – buying and selling on OLX – I couldn’t say no," says Hlope.
OLX South Africa’s country manager, Thembani Biyam, adds, "We wanted to strike a balance in not taking ourselves too seriously while addressing a topic that’s important to everyone in an engaging, relevant way. We want to show people that OLX offers a fast, simple, safe, and local way of being financially smart. With Black River FC’s expertise, we found the right person for the job in Skhumba, and we’re excited to have him on board."
You can follow OLX’s new spokesperson, Hlope, on
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For more information, visit
www.olx.co.za.