To achieve the launch of its website and online window blinds store, BlindCraft did extensive competitor research, aiming to ensure that its brand and product would provide value to its current clients and home decor enthusiasts.

By finding a gap in the market, BlindCraft was able to build the country's only window blinds visualiser. This has been able to benchmark the brand as a window blinds competitor in the South African market.

The innovative visualiser aims to redefine the South African home decor industry as it allows customers to 'see' the finished product before it is ever made.

Customers can select from hundreds of options to create a product tailored to their needs. BlindCraft's 'Made-To-Measure' window blinds are SABS approved and come with an industry-leading two-year warranty.

Dr Nicholas Coetzee, a recent home renovator, says, "I recently did a number of renovations to my home and found it quite stressful dealing with the various tradesmen. BlindCraft, on the other hand, made it easy. With just a few clicks I was able to design and order the blinds I wanted."

For more information, visit www.blindcraft.co.za. You can also follow BlindCraft on Facebook, Twitter or on Instagram.