A good rule of thumb is having specific landing pages tailored to different offers. Focusing on that singular offer will provide a quality user experience and can have a much greater impact on driving conversions with a targeted message to each users’ unique need.
Ideally, your landing page is the place where all the magic happens where your customers click, engage, and convert.
Here’s Arc Interactive's guide to creating landing pages:
- Decide on the purpose of the landing page, and match this with your call-to-action
- Have a really awesome offer
- Create a clean, simplistic, minimalistic design with plenty of white space
- Make sure your landing page loads quickly on all devices
- Make sure your design is device responsive
- Keep scrolling to a minimal
- Tailor your landing pages for a unique audience set
- Always test and track performance
- Keep the most important information above the fold
- Match your landing page copy with the copy on your ad
- Create a headline that stands out
- Have large relevant and bold imagery, something interactive like an informative video
- List features, benefits, and value propositions in short bullet points that convey the message effectively
- Keep copy short, well-written, and persuasive
- Give your user a trust indicator such as testimonials, usage stats, a list of customers, etc.
- Present a strong call to action button that is visually distinctive and good looking
- An awesome offer alone isn’t enough. Offering a guarantee increases the likelihood of getting a conversion, and
- A short and concise form is key – the more fields users need to fill out, the fewer responses you will get
There is no one size fits all when it comes to landing pages but, this guideline, along with continuous A/B testing and tracking, should help you on your way to creating that perfect landing page.
For more information, visit www.arcinteractive.co. You can also follow Arc Interactive on Facebook, Twitter or on Instagram.