Working with Lamayne, Liquorice filmed a range of different music tracks, dance routines, and set designs, which consumers can combine to create their own unique music video. Liquorice also collaborated with director of the South African multi-award winning dance company Supreme I Crew, Thabo Matsebe.
Through custom-built AI technology, Avon’s audience can follow their own path by collaborating with the artist and choosing the dance routine, fashion, and set design to customise their own music video.
"Avon has always been about empowering its customers and giving them the tools to express themselves and create their own future," says founder and CEO of Liquorice, Miles Murphy.
"It was time to take it to the next level. By putting the power in the hands of the Avon consumer, we were giving them a chance to express how Avon helps them create the life they love," adds Murphy.
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