"Nothing beats the exhilaration of receiving an international award – a Silver Midas to boot. [The fact] that we have broken through the clutter on this prominent world stage makes it all the more rewarding, and fully compensates for all the effort and time that went into conceptualising and crafting the final work," says Ricardo Rocha, executive creative director of Etiket.
"FNB has earned a reputation for winning local and global awards for its products, services, and technologies. It is an honour for Etiket to add another award to its trophy cabinet with this Silver Midas award," Rocha adds.
"This award is Etiket's second international recognition and first Midas award, so it is a big feather in our caps. We are really proud of this achievement. The fact that we were awarded a Silver in a category where McCann New York’s ‘Fearless Girl’, took the Grand Award for its winning entry, promoted by the State Street Global Advisors’ SHE fund (an investment fund for companies with more women in leadership), boosted our self-confidence to enter more work in more categories in 2018," says Rocha.
Rocha adds, "The team working on FNB is still fairly young in terms of industry standards and experience, so it is really heart-warming to see young and passionate creatives getting recognition for good work. You simply see things in a different light when your work has been compared to, and stood out among, the work of the global agencies and creatives you admire."
The 2017 Midas Awards executive jury honoured the 2017 finalists with one Grand Midas Award, 52 Midas Gold Ingots, 88 Midas Silver Ingots, and 102 Finalist Certificates from creatives submitted from 21 countries.
According to the judges, Gold and Silver Ingot winning entries from around the globe employed celebrity driven engagement, personalised consumer experiences, high-profile event marketing, cause marketing, technology, and experiential marketing to gain market share, boost recognition, and increase consumer engagement.
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