"Adding young blood to the team enables us, as an agency, to elevate our creative output, challenge the status quo, and drive new ideas," says Boomtown managing director, Andrew MacKenzie. "From a practical perspective, we have increased our capacity and allowed for areas of focus and investment in talent that shows enormous promise."
Two of the recent appointments come from the agency’s intern programme, Bayeza, which aims to focus on the development of graduate talent from previously disadvantaged backgrounds. Sukesh and Pelo underwent a year-long internship with us, and we didn’t want to let them go," adds MacKenzie. "They’re a huge asset to our junior team and it’s incredibly fulfilling to see them grow."
Within the account management team, there are areas of focus for each new hire: Twala handles government and parastatal clients, Pienaar handles accounts alongside her new business responsibilities, and Mtwisha manages the media buying across all accounts.
"By providing areas of focus, our client services team is able to foster meaningful and mutually beneficial relationships that last – an important part of any business. Advertising is no different," concludes MacKenzie.
For more information, visit www.boomtown.co.za. You can also follow Boomtown on Facebook, Twitter or on Instagram.