With 'Stop the Cycle', HuffPost South Africa teamed up with VML South Africa with the aim of engineering an engaging way to highlight the increased socio-economic and environmental impact of consumerism and send a message to industries and manufacturers that need to be held accountable.
By utilising Facebook's 360-degree technology, the manufacturing cycle of three industry sectors, namely fashion, mobile communications, and chocolate, were revealed.
VML South Africa also won across a number of categories for brands Nedbank, Nandos, Standard Bank, Edgars, and Momentum. Ranging from content strategy, mobile, media, native advertising, online video, and augmented reality, VML South Africa aimed to demonstrate its ability to deliver a true full-service offering that addresses the entire connected consumer experience.
"I am so proud of yet another successful year at Bookmarks. It’s fantastic to see that our continued efforts to raise the bar for ourselves and our clients are paying off. It’s awesome to see our work winning a diverse selection of categories and across multiple brands, clients, and teams, resulting in a total of 18 Bookmark Awards. This includes three co-credited wins with Joe Public: two Gold and eight Silver," adds Ryan McManus, VML South Africa chief creative officer.
For more information, visit www.vml.com. You can also follow VML South Africa on Facebook, Twitter or on Instagram.