mVideo aims to allow mobile marketing and enterprise customers to streamline the creation and delivery of high-resolution video content across multiple communication and media channels, such as email (as attachments or a link to a cloud-hosted video), social media (Facebook, Instagram, and Twitter), YouTube, and mobile app.

"With smartphones able to access and stream full-length HD videos in seconds, the media, marketing, and broadcast industries need a viable way of delivering high-quality video content optimised for the diverse range of devices and channels," says Devon Meerholz, chief creative officer at IMImobile SA.

"As a result, traditional video delivery formats such as MMS (multimedia messaging service) simply cannot deliver the video experience customers desire," adds Meerholz.

According to IMImobile South Africa, its customers use videos for in-store screen experiences, social media promotions, as well as the personalised distribution of video-based itemised bills and bank statements.

"The advantage of our approach is that we can supply our customers with multiple versions of the same video, with each video optimised for a different marketing channel or platform," says Meerholz.

"It’s been predicted that mobile users will spend 36 minutes daily watching videos on their smartphones in 2018, so mVideo is sure to hit clients’ sweet spots this year," concludes Mr Meerholz.

IMImobile is a cloud communications software and solutions provider that aims to enable companies to use digital technologies to communicate and engage with their customers.

The company has aimed to help develop industry best practices by delivering country specific mobile initiatives from mobile bank statements in South Africa to personalised marketing videos in the United States.

For more information, visit You can also follow IMImobile on Facebook or on Twitter.