The company provides a host of value-add complementary services that aim to make the most of its digital signage network installations, such as Digital Media, Retail Analytics and Digital Impact.

Chris Day, managing director of Moving Tactics, says, "It’s very important for us to offer a comprehensive digital signage service for hardware, software and content. At the end of the day, the network is only as good as its content."

Day adds, "For this reason, we see the value in offering a content service to our clients to ensure maximum return. The industry growth has helped us gain experience in more than just content animation and, with this growth, Moving Tactics has established a specialised service in content strategy, content development and content analytics."

Moving Tactics' digital content will be headed up by Ryno Colyn, who has 14 years of experience in the digital signage industry in content strategy and development, playlisting, scheduling, networks and installations.

In the retail space, he has worked with Woolworths to aim to develop and grow its in-store digital offering and has also established the content strategy for the Clicks and Clicks Pharmacy’s digital signage networks. Most recently, he has developed the content strategy for the MTN digital in-store network, as well as developing content for its 'Brand' and 'Touch' channels.

"Digital Content will provide an in-house digital content development team to produce bespoke content for all the departments within Moving Tactics. For our clients, we will specifically assist with the transition from traditional media to in-store digital. In-store digital signage content must be treated differently than traditional media content such as TV, print or radio. This can be a big challenge for a brand, or it’s agency, that is only used to producing content for traditional channels," says Colyn.

Colyn, who joined Moving Tactics in 2014, has worked on several projects within the quick service restaurant (QSR) industry such as Famous Brands and the YUM group (Pizza Hut, KFC).

Within the field, he has created interactive touch solutions for short-term high impact installations for brands such as Adidas, DSTV (E! Entertainment) and touch kiosks for Weylandts, Wimpy and the City of Johannesburg.

Colyn adds, "It must be great visual effects and hours of animation, right? Although effects and animation have its place, it doesn’t necessarily make content great or engaging. Visual appeal will make you look, but will it influence your buying decision? A relevant and measurable content strategy paired with well-produced content will allow for a solid foundation."

"The science behind content development is the ability to skillfully manage your content sources and marketing strategy in order to deliver on engaging, relevant and measurable content," he concludes.

For more information, visit www.movingtactics.co.za. You can also follow Moving Tactics on Facebook or on Twitter.