The deal is communicated through a 30-second TVC created by FCB Joburg’s team, consisting of creative director Greg Cameron, art director Fezi Mpembe and copywriter TJ Njozela.

The TVC, titled The Mamzoz, includes performances directed by Darling Films’ Mzi Khumalo and food shots from Hungry Films’ Ian Difford.

"It’s a message I can also relate to," says Debonairs Pizza’s marketing executive, Toni Joubert. "The TVC's breezy dialogue – in both Zulu and English – is high-energy, much like the ladies have to be in order to cram as much as they do into their lives – but the tone is playful." 

"It’s obvious these ladies don’t resent the time they put in for their families, but they do acknowledge that they need a break every now and then. So when one says she has to leave to start preparing the evening meal, another reaches for her phone and uses the Debonairs Pizza app to order in a satisfying On the Double® meal and – in doing so – giving her friend a much-needed break from the kitchen," adds Joubert. 



"The consumer insight driving our strategy, and execution for On The Double®, is that given the long working day so many of us put in, we often don’t have the mental or physical energy to keep on going once we get home and mealtime comes around," adds Cameron.

Cameron concludes, "Fortunately, with the great value of the On The Double® promotion from Debonairs Pizza, moms, or dads, can easily provide a delicious meal for their family to share without the hassle of cooking."

The Mamzoz is airing on SABC, ETV and DSTV channels until the end of May. 

For more information, visit www.fcb.co.za. You can also follow FCB Joburg on Facebook or on Twitter.