TMMedia is headed up by Andrew Taylor, a marketing and sales specialist who previously worked at Independent Media where he was involved in the setup of the group’s vernacular newspaper titles and headed up the commercial sales teams.
TMMedia has replaced Capro and will be representing all of the ILANGA newspaper brands on a national basis.
The new agency is also currently offering consultancy services and aims to drive online revenues for a number of niche websites and digital shopping platforms.
"The ILANGA brand is well known and respected by the Zulu community throughout South Africa," says Taylor.
"Advertisers continue to benefit by reaching the newspapers loyal and trusted readership, even with the growth of digital media penetrating into this community. ILANGA is further geared to extend its reach with the rollout of a comprehensive digital media strategy this year, something that we are very excited about."
Taylor says ILANGA is perfectly positioned to give businesses traction into the KwaZulu vernacular market and is also eager to communicate the unique and innovative advertising and marketing packages available to ad agencies and advertisers who are targeting niche communities.
For more information, contact [email protected].