The 25 new BK® Dino Cards are available via the free to download app that has been developed for Android, iOS smartphone and tablet.
Through the app, users can unlock 3D animated models of dinosaurs. The dinosaurs are animated, and users can also use the application to hear what they would have sounded like, how to pronounce their names and learn more about each dinosaur in the extra 'fun facts' section.
Ezelna Jones, marketing executive at BURGER KING® South Africa, says, "At BURGER KING®, we know that kids learn and grow through imagination and seek pleasure in everything they do."
Jones adds, "With our new kids' toy, kids can enter a digital dinosaur world at any BURGER KING® restaurant, and experience a live view of the majestic creatures. We’re embracing the need for change and adapting our offering to meet the needs of these inquisitive minds."
Anthony Eva from bizAR Reality says, "The Burger King® application utilises state of the art technology such as AR."
The technology superimposes digital graphics on top of the real-world, adding 3D animations and information on top of a person’s physical reality.
By merging the digital and physical world of today, AR is able to add a new dimension of excitement to the idea of traditional collectables and toys. It aims to provide an engaging gateway for children to access information in an even more memorable way.
"This was definitely a partnership that aimed to surprise and delight the children of today, by creating both an educational and enriching experience. At its core, the application was designed to introduce both children and adults to a more interactive and immersive way of learning, by inspiring imaginations and creating memorable family moments," adds Eva.
For more information, visit www.burgerking.co.za. You can also follow BURGER KING® South Africa on Facebook, Twitter or on Instagram.