To save you the trouble, we’ve put together a list of some of the handy tools we use and recommend to improve the results of your online marketing campaigns and provide insights.

Website and SEO insight tools

1. Google Analytics

With Google Analytics you can track everything about you website: where the traffic comes from, your users, where they are located, what devices they use and so much more.

2. Hotjar

Hotjar allows you to see what users love and hate about your website via recordings, heatmaps and more. It also offers poll and survey options, which you can embed on your site with ease.

3. Similar Web

A powerful tool that gives you the estimated traffic of a website, the sources of that traffic, countries and a basic idea of the keywords that the websites ranks for.

4. Website grader

Website grader lets you grade your site against key metrics like performance, responsiveness, SEO, page speed and more.

5. Think with Google – Test my Site

This tool can be used to perform a mobile website speed test and can also provide recommendations for improving website performance across all devices.

Paid media spend/advertising platforms

6. Google Adwords

An easy online advertising platform for search and display network ads.

7. Google Keyword Tool

This is a feature within Google Adwords where you can see the average monthly search volume of a particular keyword as well as the competition and the suggested bid.

8. Facebook Business Manager

Facebook is the biggest social media network in the world with various ad units that let you target ads based on your marketing objective and target market.

9. Twitter Ads Manager

Twitter Ads offer campaign measurement tools and analytics, which helps you track the performance of your ads on Twitter.

Social Media Insight Tools

10. Facebook Audience Insights

This is one of the most powerful and underestimated tools that exist.

11. Fan Page Karma

A great tool for monitoring almost all social media pages page – with great analytics and stats that will provide you with valuable insight.

Other Marketing Tools

12. Google Trends

Google Trends allows you to see the latest in trends and data. It visualises this information in a graph format and shows the interest in a subject over time.

13. Consumer Barometer

Another powerful tool by Google that allows you to understand how people use the Internet for purchasing and viewing purposes throughout the world.

Design Tools

14. MockingBird

A really cool tool to use to create quick design wireframes for landing pages and other designs.

15. AdParlor

A social media ad mock-up generator that helps you quickly mock up a social media post across devices.

There's an awful lot of noise out there regarding which marketing tools to use. Our recommendation for anyone looking to try out or invest in new tools is to do your own research and talk to marketers to get their perspective. Of course all of our needs might be different, but we do have one common objective – to make our marketing the best it can be to get positive results.

For more information, visit www.arcinteractive.co. You can also follow Arc Interactive on Facebook or Twitter.