'The Perfect Time. Perfect Beer' campaign aims to showcase how the 100% pure beer, made up of three ingredients, is the ideal accompaniment to enhance 'perfect' moments for its consumers.
"In 2017, Windhoek shared the powerful, true story of the brewery closure, which highlighted the brand's passion and dedication to quality. It also highlighted the lengths it would go to preserve its 100% pure beer legacy," says Dana Katz, marketing manager, Windhoek Beer.
"The latest campaign is a natural evolution of this journey, showcasing to consumers how our 100% pure beer delivers 100% pure enjoyment, transforming even a seemingly perfect moment into a truly perfect one," adds Katz.
The integrated campaign, which launched with digital and social media elements, encouraged consumers to submit their '#PerfectTimePerfectBeer' inspirations for an opportunity to win instant rewards.
The images submitted were collated into an interactive Twitter mosaic, allowing consumers to interact with the individual mosaic images.
The creative elements aimed to incorporate the brand’s tone across out-of-home billboards, and the newly launched radio and TV executions. Reprises to the TVC have also been created and will be released at a later date.
Adam Weber, executive creative director at M&C Saatchi Abel Johannesburg, says, "The TV and digital ad makes use of hyperbole to build up a perfect moment to such a point where the question is asked: 'Could this be any more perfect?' And then, we land the fact that it can. With a Windhoek, of course."
A partnership with Metro FM
and radio DJ Mo Flava aimed to embed the idea even further by engaging the show’s audience around their perfect time for a perfect beer setting.
"The launch of the 'Perfect Time. Perfect Beer' campaign is only the start of more great things to come for Windhoek fans. Among a host of exciting engagements to follow, we will also be launching the second, much anticipated Windhoek Search for SA’s best Shisanyama
later in 2018," concludes Katz.
For more information, visit www.windhoekbeer.com
. You can also follow Windhoek Beer on Facebook
or on Twitter