In addition to New Wave Outdoor Media’s expanded product range, it also opened up a Johannesburg office three and a half years ago, which aims to allow the company to target a new market.
According to New Wave Outdoor Media, it has experienced 25% growth year-on-year for the past five years, executing campaigns for the likes of Caltex, Standard Bank, Pick ‘n Pay, KFC and Adidas, just to name a few.
It has also tied in digital and social media with its out-of-home campaigns, aiming to show a further return on investment and increased interaction with the target audience.
Warren Weiner, managing director of New Wave Outdoor Media, says, "Our client always comes first, and there will never be a compromise on quality service."
"As a result, we have proudly executed effective campaigns, gaining increased exposure and awareness across all major South African cities. Our growth is a reflection of our dedication to various brands, and we look forward to seeing further expansion over the next couple of years," adds Weiner.
Transit media is still a focus for New Wave Outdoor Media, particularly cab campaigns. According to New Wave Outdoor Media, cabs are highly effective as they do a high mileage of approximately 4 000 to 6 000km per month.
New Wave Outdoor Media says this makes them a cost-effective solution in the KwaZulu-Natal and Western Cape regions where it is difficult to find quality available billboard space.
For more information, visit www.newwaveoutdoormedia.com. You can also follow New Wave Outdoor Media on Facebook.