Zwane and Germann's winning commercial has earned them an opportunity to attend the Cannes Lions International Festival of Creativity from Monday, 18 June to Friday, 22 June in Cannes, France.
During the festival, Zwane and Germann will also compete in the global Cannes Young Lions competition in the Film category, which follows the same 48-hour format.
"We are proud of the outstanding work that these two young creatives have produced. This is a once in a lifetime opportunity that we are giving Prince and Kaylee – to be able to compete globally and represent the South African creatives," says Lynne Wylie, head of marketing: retention of Ster-Kinekor Theatres. "This is an amazing experience, and we look forward to following their Cannes journey with them in France."
The winning team’s commercial will also be flighted in Ster-Kinekor cinemas and will be used by Ster-Kinekor’s 'Vision Mission'. 'Vision Mission' is Ster-Kinekor's CSI flagship programme that aims to drive eye care awareness.
Second place was achieved by David Blakey-Milner and Daniel Edwards from Wunderman in Johannesburg, with third place going to Tarryn Prior and Devaksha Vallabhjee from Ogilvy South Africa at the Cape Town office.
Judge Molefi Thulo, creative director at Ogilvy South Africa, says, "I was impressed by the innovative thinking. The future of advertising is in good hands."
Maps Maponyane, TV presenter, actor and entrepreneur, adds, "I had an amazing experience. Being part of the judging panel enabled me to experience a creative brief through the eyes of South Africa’s young creative talent."
"Overall, the entries were impressive, but there were few that stood above the rest in all categories," Maponyane says.
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