The global awards are judged by industry professionals and aim to honour the best creative ideas that are setting new industry standards.

Samsung has also been recognised in the ADC Annual Awards and The One Show, an awards competition that focuses on advertising, design, interactive and branded entertainment.

The commercial, which has also won awards at Cannes Lions, the Clio Awards and the D&AD Awards, features an ostrich who learns to fly after donning a Samsung Gear VR headset and launching a virtual flight simulator.

The ad aims to taps into the basic human urge to push beyond what is normal and demonstrates the company’s aim to provide products and services that allow people to break boundaries and do the incredible.

"Ostrich shows the very real, human-centric story of how bold action can defy barriers. This focus on creating human value through our technology is at the core of our global marketing programme, and it is exciting to see it resonate with audiences as well as our peers," says Justin Hume, chief marketing officer, Samsung SA.

"We’re honoured to receive this recognition from one of the world’s leading non-profit organisations celebrating creative excellence," adds Hume.

For more information, visit www.samsung.com.