SodaStream says it is thrilled to shed light on this global hazard by donating all proceeds to Surfers Against Sewage, a charity chosen by the royal couple.
The set of miniature hats were created via the use of 3D printing and are 100% recyclable. The five exclusive hat designs are inspired by an iconic look previously worn by female royals. The concept was imagined by the innovation agency, Gefen Team, and developed jointly with SodaStream’s global marketing team.
The limited royal edition bottles will be auctioned online here, and bids will be open to individuals worldwide.
"Tackling ocean plastic pollution should be a top priority for governments, brands and people," says Hugo Tagholm, chief executive of Surfers Against Sewage.
"SodaStream's commitment to eliminate plastic and promote reusable bottles is a great step in the right direction towards plastic free coastlines and sends a strong message to the beverage industry. This fun and quirky project to celebrate the royal wedding further highlights the importance of stopping the single-use plastic epidemic," adds Tagholm.
"I take my hat off to the royal couple and wish them all the best in their marriage," says Daniel Birnbaum, chief executive officer of SodaStream. "I applaud them for embracing the cause of creating a plastic bottle free world, and for choosing Surfers Against Sewage as one of their official charities. I hope others will be inspired and join the cause."
For more information, visit www.royalsodastream.com.