"It takes constant innovation and reinvention to remain at the forefront of the research sector. We are committed to this process by consistently updating our data, upgrading our methodology and finding new ways to bring fresh and relevant data, backed by integrity, to the market," says Maria Petousis, executive for TGI at Ask Afrika.
"The 2017 TGI data release is underpinned by exactly this and brings with it great depth and breadth into the South African consumer – insights that have positioned us as South Africa’s broadest consumer profiling tool," adds Petousis.
Following the recent success of winning the Jenny Davis Award at the TGI Global Conference for the best data collection methodology enhancements, the 2018 TGI data release aims to provide a new dimension of consumer profiling.
The data will also aim to provide a breadth of insight, a guarantee of improved data quality and a study that allows space for meaningful questions to be posed to respondents.
TGI data relies on a national sample of 30 000 consumers aged 15+, measuring 19 product sectors and 590+ product categories, including 450+ attitude statements, detailed demographics, psychographics and pre-defined segmentation models.
According to Ask Afrika, the 2018 data release represents a refreshed, updated version of such consumer information and provides businesses with the ability to make strategic business decisions confidently.
"Flexibility is key to delivering sound results in dynamic market conditions. Therefore, this year’s data will help us consistently drive customised research strategies for our clients, at a fraction of ad-hoc research costs. Insights are tailor-suited for categories and link demographic, psychographic, brand and media insights – a tool that we believe marketers simply cannot afford to do without," concludes Petousis.
For more information, visit www.tgi.co.za. You can also follow Target Group Index on Facebook or on Twitter.