The campaign, which aims to encourage consumers to capture life’s everyday smaller moments by creating their own personalised video wine label online, has received 1 703 entries to date and social media engagement, with followers using the '#CaptureYourMoments' hashtag on social media channels.
"We’ve attributed the success of this campaign to our Drostdy Hof audience and their love of capturing and sharing their experiences," says Frans Booysen, marketing manager of Accessible Wines at Distell.
"By listening to our consumers and their preferences, we’ve gained some valuable insights. We’re now able to market Drostdy Hof according to their needs," Booysen adds.
The #CaptureYourMoments campaign can be accessed via the Drostdy Hof website. The website allows users to upload three photographs from the photo library on their mobile device or from Facebook, add a photograph filter and optional message, pair it with a Drostdy Hof wine and then download the video label to share on their own social media channels.
Drostdy Hof is also featuring selected consumer videos on a number of 3mx6m branded digital billboards across Gauteng. It is also running a competition for users to win one of 100 personalised digital photo frames displaying their '#CaptureYourMoments' photographs.
For more information, visit www.brandcloud.distell.co.za. You can also follow Drostdy Hof on Facebook or on Twitter.