Mall Ads™ was selected by the SA Corporate Real Estate Fund to fulfil the role of alternative income service provider, giving Mall Ads™ and potential clients access to all the malls within the portfolio.

One such client is BiBi Rouge, a South African fashion brand selling women’s apparel via an online presence and one physical outlet.

According to Mall Ads™, while the brand has an established clientele, it is taking advantage of the opportunity to extend its reach and brand recognition through its latest ‘brick and mortar’ pop-up, located at Cambridge Crossing Mall in Paulshof.

"At Mall Ads™, we are pioneering the move towards finding effective solutions through which brands and landlords can benefit from alternative revenue streams," says John Faia, general manager of Mall Ads™.

Faia adds, "Pop-up stores within the mall environment are an effective way of engaging with consumers and generating income.".

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