Here are five reasons why in-store music makes sense.

1. It creates a vibe

The idea of entering a retail or restaurant environment that is silent and has no ambience doesn’t appeal to the most ardent consumer. Shoppers and diners want to walk into a warm, welcoming atmosphere that would enhance their shopping experience.

A good music selection can even be so appealing that shoppers return – even if they don’t have any intention to buy.

2. It reduces waiting times

Research has shown that when listening to music, people’s perception of time changes. A long queue or waiting time feels must shorter when listening to good music, and it also reduces frustration. If shoppers are entertained, they are in much less of a hurry to move on.

3. It enhances your brand experience

Music is an important part of any business as it enhances the customer experience and reflects a brand’s personality.

Through Moving Tactics, brands are able to choose a music genre such as a family or urban contemporary selection or they can create their own unique package and tailor it over time to suit their local customers, a specific region or a store category.

Trials have proven that style and tempo of music has an effect on shopper behaviour and changes the atmosphere. Playing slow music leads to customers spending more time in-store and an increase in sales when compared to a faster tempo of music.

4. In-store music creates interaction

Technology allows for customers to generate in-store content via the means of social media. Customers can use apps such as WhatsApp to send voice notes that can be edited and added to the in-store radio solution’s on-air content and, in this way, have customers’ opinions heard.

5. It complies with the law

The old days of retailers playing CDs in-store with no consequence are over. The Southern African Music Rights Organisation NPC (SAMRO) is clamping down on businesses playing music without paying the necessary licensing fees and tariffs.

Brands must be sure to align themselves with fully-licensed suppliers to provide a customised in-store radio music solution. 

For more information, visit www.movingtactics.co.za. You can also follow Moving Tactics on Facebook or on Twitter.